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Celebrating 10 years of Bonfire

In the present day is Bonfire’s tenth birthday! Over the past ten years, we’ve grown from a 3-person crew to 160+, modified our title as soon as, offered hundreds of thousands of t-shirts, hoodies, tote baggage, and extra. However most significantly, for the previous ten years, we’ve lived one mission: to strengthen and encourage communities, via a dedication to designing the best and best on-line buyer merch expertise.

In 2021 alone, we added 20,259 new sellers to our neighborhood and raised hundreds of thousands for nonprofits via Giving Campaigns. 13,059 verified Nonprofits actively used our platform to fundraise for his or her trigger, and 4,964 Creators used Bonfire to promote customized merch to their supporters. We additionally printed 480 new design templates, bringing our library of free customizable designs as much as 1,117. This design useful resource makes creating campaigns on Bonfire accessible to anybody, regardless of how a lot design talent they’ve! 

Do you know? We started as BonfireFunds in 2012. With a concentrate on neighborhood fundraising, we grew and grew till we realized in 2016 that whereas fundraising can be a giant ingredient of our future, we wished to develop our neighborhood to anybody who wished to create and promote customized attire – whether or not for fundraising or for revenue. In October 2016, we launched, with our most profitable marketing campaign to this point, Ladies’s March on Washington, launching weeks later.

As we glance towards the long run, we see many different alternatives for Bonfire to develop into a good higher instrument for our sellers for creating, shopping for, and promoting customized merchandise. We’re additionally merely excited to see how our sellers use the just lately added options from 2021.

New Options in 2021

This previous yr, we launched some game-changing options that can make promoting on Bonfire even higher for all of our sellers.

💸 Promo Codes – Permits consumers to buy gadgets from campaigns at a decreased price after they sort within the promo code throughout checkout. 

📺 Youtube Integration – Certified creators can now promote Bonfire merch straight under movies and reside streams with the YouTube Merch Shelf integration.

🖨 Print on Demand – It’s lastly right here! Allow POD in your subsequent marketing campaign, so orders go to print on the finish of every day, and your consumers get their merch even quicker!

🔌 Elegant + Neon  Integrations Use our peer-to-peer fundraising integrations to make it simple on your neighborhood to create and promote customized shirts alongside your Elegant or Neon campaigns. You’ll attain your fundraising targets quicker and look nice whereas doing it.

In 2021, we kicked off our Bonfire Model Ambassador Program by choosing an unique class of Bonfire Sellers who embody the perfect of what a Bonfire Vendor may very well be. They are going to have distinctive entry to teaching classes from Bonfire consultants, alternatives to offer suggestions about how Bonfire may enhance and recommend new merchandise, obtain unique items from our crew, and a lot extra.

Occupied with changing into a Bonfire Model Ambassador?
You may submit an software right here!

Our crew is continually at work to make promoting on Bonfire simpler and higher than it was earlier than, and nice issues are on the horizon for 2022. However earlier than we glance forward, we wish to look again, and commemorate the one manner we’re even right here 10 years later…our neighborhood!

If in case you have ever been to the homepage of, or our authentic web site,, you’ve gotten been greeted with dozens of smiling faces staring again at you, adorned in customized t-shirts or carrying customized tote baggage or sipping out of customized mugs, created by them, and for his or her neighborhood. We all know that the one cause we exist at the moment is due to the hundreds of sellers who’ve trusted us over the past 10 years, and thus, it’s YOU that you will note on our homepage.

A few of our Favourite Sellers 

To commemorate this thrilling milestone, we requested the Bonfire crew to share with us their favourite Bonfire campaigns throughout their time right here. These completely different campaigns span everything of our 10 years and symbolize a bunch of various causes and kinds of campaigns.

Maintain Your Hearth

Once I was Model Supervisor right here at Bonfire, one a part of my job was to hunt out compelling tales of Bonfire sellers and inform them to our neighborhood. Once I got here throughout Kristina Filler’s marketing campaign within the wake of the Parkland Taking pictures and March For Our Lives, it encapsulated a lot of what I used to be feeling inside however couldn’t discover phrases to precise. I instantly reached out to her to see if we may interview her for our weblog, and it was such an honor to be taught extra about her story.

When Kristina was younger, her father was killed outdoors the varsity he taught at. The twenty first anniversary of his passing occurred a number of days earlier than the capturing at MSD Excessive. When she noticed the information, she was impressed by the scholars’ resistance. She knew there was extra she may do to enact change in her neighborhood. Her Maintain Your Hearth marketing campaign raised over $11,000 for Everytown, and she or he offered over 1,000 shirts – 1,000 strolling billboards of her message of peace.

No Justice, No Peace

Created by Richmond-based artist/hair studio proprietor, Manda Sesko, the “No Justice No Peace Tarot” marketing campaign is considered one of my favorites. I really like that Bonfire did such a terrific job at making a secure house for individuals to carry consciousness and lift cash for the Black Lives Matter second and for individuals who had been wrongly convicted or jailed for both peaceable protesting or due to the colour of their pores and skin. I’m so proud to work at a spot that stood on the fitting facet of historical past!

Save Shaka

​​This was the primary authentic shirt design on… Actually why Bonfire exists at the moment (it gave the concept and inspiration to Brian, considering how “there must be a greater technique to print customized t-shirt”, and he was proper – and that’s how Bonfire was born).

Meg’s Miles

Megs’ Miles hit so near residence in some ways, and in some ways, we felt like we had been a part of the neighborhood. And when the mix of FB group site visitors, and RunnersWorld site visitors took our web site down, it was the primary time I keep in mind understanding the influence of what we do right here at Bonfire. Whereas the story is a tragic one, Meg’s legacy nonetheless lives on with the annual MegsMiles 5k (occurring this Saturday!).

Dimension Issues, by Mild Giants Draft Horse Rescue

There may be one Bonfire vendor that can at all times maintain a particular place in my coronary heart: Mild Giants Draft Horse Rescue

I’m really mildly scared of horses (not to mention big draft horses!), however I knew this explicit rescue had one thing particular happening manner earlier than they ever launched on Bonfire. Take one have a look at their Fb web page, and also you’ll see how a lot they care about their rescues and the way effectively they interact with their supporters. 

The sensation was so sturdy in reality, that I wrote and filmed a (now very cringeworthy) tune throughout my early days as a gross sales rep to attempt to persuade them to launch on Bonfire (again then we had been nonetheless referred to as Bonfire Funds!).  Fortunately my songwriting efforts weren’t in useless, and the founding father of Mild Giants received again to me in December of 2015. However nonetheless, the marketing campaign launch eluded me. Learn extra…

So, I enlisted the assistance of our CEO Brian Marks. We determined to take a 3 hour street journey from Bonfire’s headquarters in Richmond, VA to Mount Ethereal, MD the place Mild Giants is situated. 

We had been welcomed very hospitably by the founding father of Mild Giants, Christine Hajek, who gave us a tour of 300+ acre facility. I even agreed to trip one of many mild giants (albeit very slowly) and conquered my concern of horses that day! 

For sure, a wonderful partnership was shaped, and Mild Giants lastly launched their first marketing campaign in October of 2016.

They’ve since gone on to promote practically 2000 gadgets and lift over $20,000 on Bonfire. Extra importantly, they’ve rescued over 1,000 horses who’ve been adopted into everlasting, loving properties. I’ll perpetually be grateful to Mild Giants who impressed me to step out of my consolation zone and in awe of the great work they do!

It’s okay to really feel unhappy

Maybell Eequay’s mushroom frogs carry me a lot pleasure. Her designs completely seize these little interior ideas and emotions all of us have – blissful or unhappy. There may be simply one thing so comforting, and hilarious, about them and I’m at all times wanting ahead to what she creates subsequent!

Crime Pays, however Botany Doesn’t

Crime Pays However Botany Doesn’t has modified my worldview perpetually, inspiring me to be extra inquisitive in regards to the pure world round me and a extra intentional gardener. My curiosity about their merch is what first drew me in—the Division of Unauthorized Forestry shirt design particularly—which led me to lookup their YouTube channel and I’ve been hooked ever since.

Whereas I’m endlessly fascinated by the natural world documented by “a Misanthropic Chicago Italian” who casually “botanizes” a wild number of Earth’s pure areas, from wondrous protected reserves and geologic splendors to roadside relaxation stops and strip mall parking heaps, it’s the deep information and exhausting truths he delivers with irreverent, regionally accented expletives that maintain me avidly tuned in. For my part, CPBBD is the peak of low-brow edu-tainment.

Indie Bookstore Campaigns of 2020

This isn’t a single marketing campaign or vendor, however the indie bookstore fundraising wave of early 2020 was fairly significant to me. My fondness for the written phrase and indie bookstores traces again to my youth. To have the ability to assist so many bookstores keep afloat throughout the darkest days of the pandemic was, thus far, a spotlight of my tenure at Bonfire. 

Gallagher Household Fundraiser

The Gallagher household lives in my neighborhood, and their daughter Cameron was a babysitter for my kids (she babysat for my children a number of days earlier than she handed). Her tragic loss of life took fairly a toll on my neighborhood and the encircling neighborhood. I’ll always remember how the shirt/fundraiser grew to become this uplifting/inspiring second that the neighborhood gravitated to in such a darkish time. Cameron’s dad, Dave, has talked about to me a number of instances that the fundraiser was one of many sparks that in the end led to the creation of the Cameron Ok Gallagher Basis.

BLM CSS Design

I purchased this shirt when it first got here out and it’s been wonderful to see the influence the marketing campaign has had. The design speaks to my interior coder whereas the message speaks to my frustrations with the rampant inequality and racism that’s, sadly, nonetheless rampant in America. The marketing campaign creator, Allison Valiquette, has managed to boost over $50,000 {dollars} for teams supporting Black LGBTQIA+ individuals, together with the Trans Justice Funding Challenge, The Okra Challenge, the Marsha P. Johnson Institute, and extra. Carrying this shirt jogs my memory of all of the work that also must be executed however, extra importantly, that there are individuals on the market working to make progress in direction of fairness and equality.

Thanks for being part of the Bonfire neighborhood. At some second previously 10 years, you heard about us, explored what we had been all about, and stated “sure” to partnering with us. For that, we thanks. As we proceed to develop and evolve, we hope you stick alongside for the trip and assist us form the long run right here, too.

We wish to hear from you. If in case you have an thought about how we could be higher in our subsequent 10 years collectively, contact us right here. If you wish to be part of what Bonfire is doing by making a profession right here, try our open positions. Simply on the lookout for extra methods to attach with us? Comply with us on LinkedIn, Instagram, or TikTok. 



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