Friday, March 25, 2022
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Understanding clients utilizing their search queries – Podcast

Think about you wish to purchase one thing. You go to and also you begin typing the article within the search bar. Robotically you can be served strategies and consequently, you need a restricted variety of articles from our 30 million merchandise catalogue. You choose the product you need, press the purchase button and there it’s, at the doorstep on the chosen second.

Sounds easy, proper?

Impressed by a chat of our visitor of this episode earlier this yr, we needed to seek out out what’s behind the search bar. We needed to grasp search queries. Easy at first look, however once we dive into it we discovered it’s far more advanced than you would possibly assume.

We had nice studying: as a buyer, I assist different clients to enhance their search outcomes. How that works? Hearken to this episode.

Understanding customers using their search queries - search bar

The search bar on the web site

What it takes to go looking

Questions can be answered like:

  • How do I seek for a product?
  • We aren’t speaking in regards to the Google Search Engine and web optimization and why we don’t use Google Search?
  • How vital is search?
  • What occurs once you kind in a search question?
  • Phrases it’s essential perceive once we speak about search: relevancy, rating/sorting, first web page, tail web page.
  • What gadgets do it’s essential have in mind: Spelling, Goal Class, Filter values, Broadness.
  • How will we take trending subjects under consideration?
  • As an Worldwide Engineer, is it arduous to work on a search engine with Dutch Product Content material?



Peter Brouwers

Peter Paul van de Beek





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